Canoo Technologies Inc.

Market Research Analyst

Full Time
Location : Location
Additional Locations

About Canoo

About Canoo

 Canoo’s mission is to bring EVs to Everyone and build a world-class team to deploy this sustainable mobility revolution. We have developed breakthrough electric vehicles that are reinventing the automotive landscape with pioneering technologies, award-winning designs, and a unique business model that spans all owners in the full lifecycle of the vehicle. Canoo is starting production in 2022 and is distinguished by its pioneering and experienced team of technologists, engineers, and designers. With offices around the country, the company is scaling quickly and seeking candidates who love to challenge themselves, are motivated by purpose, and possess a strong desire to get things done.


The “Canoo Way”

 Canoo’s success is the direct result of our disciplined application of our core operating principles and drills, which are based on three main principles: Think 80/20 (“Important versus less important”), Act 30/30 (“Reduce waste and increase output”), and Live 90/10 (“We have each other’s back”). We hire based on “MET” - Mindset, Equipment and willingness to Train - and seek individuals that take accountability and deliver results while being Humble, Hungry to succeed, and Hunting for opportunities to win. We train our team to engage with each other by modulating between their intellect (iQ) and emotional intelligence (eQ), applying Facts, Finesse, and Force when they communicate. The principles and drills of the CANOO Way have been fundamental to our success, our ability to grow, continuously improve, innovate and are at the core of our day-to-day operations.


As Market Research Analyst, you will keep senior management up-to-date with competitive product research and track industry trends with a focus on delivering actionable insights to the go-to-market and customer journey teams. As a member of a team that touches every part of the company, you will work on a wide range of high-visibility market research projects supporting strategic direction, product development, marketing efforts, and customer experience. 

Our ideal candidate has exceptional analytical and project management skills and an unwavering commitment to doing excellent work. Proven expertise in quantitative and qualitative market research methodologies is critical to success in this role. As a partner to teams across Canoo, you must be a compelling communicator who rapidly builds trusted relationships. The ideal candidate will thrive in a lean, fast-paced environment. This position reports to the Head of Strategic Volume Planning and Pricing Strategy. 


  • Collaborate closely with internal partners to identify and prioritize opportunities where research can support go-to-market, customer journey, and communications strategy 
  • Collect, analyze, and synthesize available data and research as requested; prepare succinct reports for senior management to support strategic decision-making 
  • Keep up-to-date with the latest research, track industry trends, and proactively make strategic recommendations 
  • Lead all aspects of research strategy, including managing engagements with research agencies, meeting with cross-functional partners, scoping projects, choosing methodologies, creating and executing research plans, cleaning and analyzing data, synthesizing findings into meaningful themes, and writing actionable, impactful reports 
  • Continuously streamline and improve research and knowledge management efforts, such as building question banks, managing databases, and designing ways to automate analysis and reporting 
  • Champion research innovation and operational excellence; proactively seek out and recommend potential process improvements and new research providers 


  • B.A./B.S. in Business, Economics, Statistics, Market Research or related disciplines 
  • 3-5+ years conducting qualitative and quantitative primary research in an insights or market research role 
  • 2+ years of the automotive industry experience 
  • Track record of independently leading market research projects, including tracking, evaluating, and sizing market opportunities, trends, and competitive dynamics 
  • Experience with brand and advertising research, positioning, message development and optimization, value proposition development, and communications checks 
  • Highly motivated, collaborative attitude; ability to work with engineering, manufacturing, marketing, finance and corporate development 
  • Excellent written, analytical, and strategic thinking skills; detail-oriented mindset 

Preferred Experience 

  • Experience in customer analysis skills, including discussion guide creation, survey design, and consumer choice exercises (conjoint, max diff) 
  • Experience with automotive market research tools, such as JATO, J.D. Power, etc. 
  • Experience using with data analysis tools such as Qualtrics, Python, R, SPSS, etc.

What's Cool About Working Here...

  • Meaningful, challenging work that will redefine automotive landscape and make EVs available to everyone
  • Comprehensive Health Insurance
  • Equity Compensation
  • Flexible Paid Time Off
  • Casual workplace with an unbelievable feeling of energy

Canoo is an equal opportunity-affirmative action employer and considers all qualified applicants for employment based on business needs, job requirements and individual qualifications, without regard to race, color, religion, sex, age, disability, sexual orientation, gender identity or expression, marital status, past or present military service or any other status protected by the laws or regulations in the locations where we operate. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.


Any unsolicited resumes or candidate profiles submitted in response to our job posting shall be considered the property of Canoo Inc. and its subsidiaries and are not subject to payment of referral or placement fees if any such candidate is later hired by Canoo unless you have a signed written agreement in place with us which covers the applicable job posting. 


Canoo cares deeply about the safety of all candidates who may be asked to participate in an in-person interview. While the company remains operational, some of our positions are remote, while others require working on-site. Canoo is following the Covid-19 protocols set forth by local state and federal governance and the CDC guidelines. Candidates who are vaccinated will be asked to provide a copy of proof of vaccination upon arrival for the interview. Candidates who are not vaccinated will be asked to provide proof of a negative Covid-19 test that is no less than 48 hours old. We ask that you practice hand hygiene, social distance, and wear face coverings to reduce the risks of exposure to Covid-19. We appreciate your cooperation with our safety protocols while you explore your future with Canoo!


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