Canoo Technologies Inc.

Marketing Audience Data Analyst

Full Time
Location : Location

About Canoo

About Canoo

 Canoo’s mission is to bring EVs to Everyone and build a world-class team to deploy this sustainable mobility revolution. We have developed breakthrough electric vehicles that are reinventing the automotive landscape with pioneering technologies, award-winning designs, and a unique business model that spans all owners in the full lifecycle of the vehicle. Canoo is starting production in 2022 and is distinguished by its pioneering and experienced team of technologists, engineers, and designers. With offices around the country, the company is scaling quickly and seeking candidates who love to challenge themselves, are motivated by purpose, and possess a strong desire to get things done.


The “Canoo Way”

 Canoo’s success is the direct result of our disciplined application of our core operating principles and drills, which are based on three main principles: Think 80/20 (“Important versus less important”), Act 30/30 (“Reduce waste and increase output”), and Live 90/10 (“We have each other’s back”). We hire based on “MET” - Mindset, Equipment and willingness to Train - and seek individuals that take accountability and deliver results while being Humble, Hungry to succeed, and Hunting for opportunities to win. We train our team to engage with each other by modulating between their intellect (iQ) and emotional intelligence (eQ), applying Facts, Finesse, and Force when they communicate. The principles and drills of the CANOO Way have been fundamental to our success, our ability to grow, continuously improve, innovate and are at the core of our day-to-day operations.


The Canoo Marketing Department is looking for an Audience Data Analyst who will work directly with the Marketing department to assist in defining the overall data and audience segmentation strategy, and the planning and execution of the overall marketing vision. This will include the development of an audience roadmap, short-term audience deliverables, integrations with third-party systems, marketing campaign channel support, and identification of the department’s data strengths and weaknesses. The Audience Data Analyst will provide vision and strategy for all marketing audience data activities and will be a champion for larger company data management, governance, and quality.

Additionally, the Audience Data Analyst should have experience within the Salesforce ecosystem (Sales Cloud, Marketing Cloud, and/or Service Cloud) or similar enterprise CRM systems and apply best practices in data hygiene and organization.

You’ll work directly with the Marketing team in our Justin, TX office and collaborate with counterparts across a wide range of functions including sales, information technology, post sales, product, manufacturing, finance, operations, and HR. You’ll also have the opportunity to learn from many experts across a number of functional and technical disciplines.


  • Validating and processing data import automations and third-party integrations
  • Establish and maintain marketing audience segmentation, governance, and contribute to the overall marketing strategy therein
  • Salesforce audience subject-matter expert and maintaining data hygiene within the Salesforce clouds
  • Help plan, develop, and implement a departmental audience data strategy, including reporting, analysis, and data syncing with respect to strategic decision-making and the communication of data impact internally and externally
  • Assist in leading the marketing team in a unified approach with IT and other data functions to enhance and accomplish organizational priorities
  • Establish information asset management best practices (data management standardization, utilization, and quality)
  • Assist in critical day-to-day marketing operations, providing service and meeting strategic goals within audience segmentation and strategy across various marketing channels (including email, social media, paid search, and others)
  • Dynamically adjust vision and priorities as conditions or agency needs evolve
  • Foster the spirit of people development, collaboration, and continuous improvement consistent with Canoo core values


  • BA/BS degree in Computer Science, Information Technology, or Marketing or related field/equivalent practical experience
  • At least 2 years of experience in IT OR a marketing data/audience role
  • At least 2 years of experience manipulating large data sets and maintaining data integrity and hygiene
  • Familiarity and awareness of big data, data warehouse, business intelligence, machine learning, and artificial intelligence
  • Strong self-starter with an ability to navigate successfully through ambiguity to provide recommendations on project direction
  • Strong work ethic with flexibility and adaptability to change
  • Entrepreneurial mindset and comfort working independently and driving own initiatives
  • Intellectual agility – the ability to learn and act on new information quickly and efficiently
  • Able to motivate others and obtain buy-in across all levels of the organization
  • Able to challenge the status quo
  • Strong communication as demonstrated through the presentation of strategy to different levels of the organization
  • Excellent written and verbal communications including content creation through various mediums

Preferred Experience

  • Salesforce (Sales Cloud, Marketing Cloud, and/or Service Cloud) or other enterprise CRM experience highly preferred
  • 4+ Years of experience in IT OR a marketing data/audience role
  • 4+ Years of Excel or database experience
  • 2+ Years of SQL experience
  • Demonstrated experience and understanding of automotive/technology development, manufacturing operations, and industrial dynamics

What's Cool About Working Here...

  • Four months paid primary care giver leave
  • Flexible PTO
  • Participation in the Employee Equity Compensation Plan
  • Casual workplace with an unbelievable feeling of energy
  • Work in a high-growth start up that will redefine urban mobility

Canoo is an equal opportunity-affirmative action employer and considers all qualified applicants for employment based on business needs, job requirements and individual qualifications, without regard to race, color, religion, sex, age, disability, sexual orientation, gender identity or expression, marital status, past or present military service or any other status protected by the laws or regulations in the locations where we operate.

Any unsolicited resumes or candidate profiles submitted in response to our job posting shall be considered the property of Canoo Inc. and its subsidiaries and are not subject to payment of referral or placement fees if any such candidate is later hired by Canoo unless you have a signed written agreement in place with us which covers the applicable job posting.


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