Canoo Technologies Inc.

Digital Marketing Analyst

Full Time
Location : Location

About Canoo

About Canoo

 Canoo’s mission is to bring EVs to Everyone and build a world-class team to deploy this sustainable mobility revolution. We have developed breakthrough electric vehicles that are reinventing the automotive landscape with pioneering technologies, award-winning designs, and a unique business model that spans all owners in the full lifecycle of the vehicle. Canoo is starting production in 2022 and is distinguished by its pioneering and experienced team of technologists, engineers, and designers. With offices around the country, the company is scaling quickly and seeking candidates who love to challenge themselves, are motivated by purpose, and possess a strong desire to get things done.


The “Canoo Way”

 Canoo’s success is the direct result of our disciplined application of our core operating principles and drills, which are based on three main principles: Think 80/20 (“Important versus less important”), Act 30/30 (“Reduce waste and increase output”), and Live 90/10 (“We have each other’s back”). We hire based on “MET” - Mindset, Equipment and willingness to Train - and seek individuals that take accountability and deliver results while being Humble, Hungry to succeed, and Hunting for opportunities to win. We train our team to engage with each other by modulating between their intellect (iQ) and emotional intelligence (eQ), applying Facts, Finesse, and Force when they communicate. The principles and drills of the CANOO Way have been fundamental to our success, our ability to grow, continuously improve, innovate and are at the core of our day-to-day operations.


The Canoo Marketing Department is looking for a Digital Marketing Analyst who will work directly with the Marketing department to assist in digital marketing operations and strategy, and the execution of the overall marketing vision.

This will include coordinating with multi-functional teams (Product Development, Customer Journey, IT/Data, Design, and more), coordinating and executing marketing campaigns in multiple digital channels (including, but not limited to email, paid media, and SEM), assisting in calendar planning, defining high-level audiences and segments, working in third-party systems, and support for executive initiatives. The Digital Marketing Analyst will assist in the vision and strategy for a variety of marketing activities and will need to be flexible in a changing, startup environment.

Additionally, the Digital Marketing Analyst should have some experience within the Salesforce ecosystem (preferably Marketing Cloud) or similar enterprise marketing platforms.

You’ll work directly with the Marketing team in our Justin, TX office and collaborate with counterparts across a wide range of functions including sales, information technology, post sales, product, manufacturing, finance, operations, and HR. You’ll also have the opportunity to learn from many experts across a number of functional and technical disciplines. 


  • Maintain and improve on critical marketing operations and strategy, and contribute to the overall marketing goals therein
  • Digital Marketing operations subject-matter expert while maintaining data integrity and meeting or exceeding key performance metrics within their respective marketing channels
  • Improve upon operational execution with a consistent cadence of reporting, analysis, and iterative strategies.
  • Create and submit creative briefs as needed for owned marketing channels
  • Assist in marketing efforts with IT and other data functions to enhance and accomplish organizational priorities
  • Maintain information asset management best practices as established by data governance
  • Dynamically adjust vision and priorities as conditions or agency needs evolve
  • Foster the spirit of people development, collaboration, and continuous improvement consistent with Canoo core values


Required Experience 

  • BA/BS degree in Marketing, Business, or related field/equivalent practical experience
  • 1-2+ years experience in a marketing analyst role
  • Established proficiency in standard office procedures and software (Microsoft Office Suite)
  • Familiarity and awareness of marketing best practices, trends, and technological advancements
  • Strong self-starter with an ability to navigate successfully through ambiguity and provide recommendations as needed
  • Solid work ethic with flexibility and adaptability to change
  • Entrepreneurial mindset and comfort working independently and driving own initiatives
  • Intellectual agility – the ability to learn and act on new information quickly and efficiently
  • Able to motivate others and obtain buy-in across all levels of the organization
  • Able to challenge the status quo
  • Strong communication as demonstrated through the presentation of strategy to different levels of the organization
  • Excellent written and verbal communications including content creation through various mediums


  • Salesforce (Marketing Cloud) or other CRM/enterprise marketing platform experience highly preferred
  • 3+ Years of experience in an email or digital marketing role
  • 2-3+ Years of Excel or database experience
  • 1-2+ Years of SQL and data management experience
  • Demonstrated experience and understanding of automotive/technology development, manufacturing operations, and industrial dynamics

 Travel Requirements

  •  Limited overnight travel may be required in support of marketing operations

Physical Requirements for Non-Physical Positions

  • While performing the duties of this job, employees may be required to sit for prolonged periods of time, occasionally bending or stooping, lifting up to 10 pounds, and prolonged periods of computer use. 

What's Cool About Working Here...

Reasonable Accommodations

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.


What's Cool About Working Here... 

  • Meaningful, challenging work that will redefine automotive landscape and make EVs available to everyone 
  • Comprehensive Health Insurance 
  • Equity Compensation
  • Flexible Paid Time Off
  • Casual workplace with an unbelievable feeling of energy

 Canoo is an equal opportunity-affirmative action employer and considers all qualified applicants for employment based on business needs, job requirements and individual qualifications, without regard to race, color, religion, sex, age, disability, sexual orientation, gender identity or expression, marital status, past or present military service or any other status protected by the laws or regulations in the locations where we operate. 


Any unsolicited resumes or candidate profiles submitted in response to our job posting shall be considered the property of Canoo Inc. and its subsidiaries and are not subject to payment of referral or placement fees if any such candidate is later hired by Canoo unless you have a signed written agreement in place with us which covers the applicable job posting. 


Canoo cares deeply about the safety of all candidates who may be asked to participate in an in-person interview. While the company remains operational, some of our positions are remote, while others require working on-site. Canoo is following the Covid-19 protocols set forth by local state and federal governance and the CDC guidelines. Candidates who are vaccinated will be asked to provide a copy of proof of vaccination upon arrival for the interview. Candidates who are not vaccinated will be asked to provide proof of a negative Covid-19 test that is no less than 48 hours old. We ask that you practice hand hygiene, social distance, and wear face coverings to reduce the risks of exposure to Covid-19. We appreciate your cooperation with our safety protocols while you explore your future with Canoo!



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